It’s taken years to get to this point for a litany of personal reasons, the strange way time accelerates as you get older, and just because I lacked the ideological through line to think I could create a coherent oeuvre of work. Luckily, doing Runaway Flower Dog, returning this Thursday or Friday, allowed me to flesh out the why of it all. Why my blog? Why would someone come to read my words in the industry? I’ve never charged more than $2,000 for my allegedly "unique and visionary filmmaking”, I do not have the best relationships with other vendors and the industry, I do not keep a catalogue of which subspecies of flowers and weeds are in vogue each season. And yes, in none of that do I paint a positive portrait of myself, but I have a unique perspective as an outsider, bon vivant (as well as Jake) and refined research skills to create content that is engaging, luminary and challenges preconceived notions of what we have to accept as normal in the wedding industry, not only as a multi-billion dollar industry, but as an institution in and of itself. But mostly jokes and stories.

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